Sandy Springs | City of Sandy Springs | Visit Sandy Springs
URBAN ENERGY + A LAID-BACK LIFESTYLE
The newly incorporated City of Sandy Springs, located just outside burgeoning Atlanta saw the need to raise its profile and create a distinct sense of place. The objective of the branding exercise was for the city to be able attract/recruit new people and business, while reflecting the community’s pride. The new Sandy Springs logo uses organic elements to form a dynamic S monogram and is a modernization of the existing logo that better exemplifies the energy and growth of this rising city.
SCOPE OF WORK:
Research (Stakeholder Interviews and Site Visits)
Brand Strategy
Development of Brand Position and Messaging
Logo and Visual Identity System Development
Print Collateral
Social Marketing Templates
Tradeshow Materials
THE WORK
![](https://imbibe.info/wp-content/uploads/2022/08/logo_SS.jpg)
![](https://imbibe.info/wp-content/uploads/2022/08/strret_banner_ss.jpg)
![](https://imbibe.info/wp-content/uploads/2022/08/logo_1_ss_new.jpg)
![](https://imbibe.info/wp-content/uploads/2022/08/logo_2_ss_new.jpg)
![](https://imbibe.info/wp-content/uploads/2022/08/logo_3_ss_new.jpg)
![](https://imbibe.info/wp-content/uploads/2022/08/illu_1_SS.jpg)
![](https://imbibe.info/wp-content/uploads/2022/08/illu_2_SS.jpg)
![](https://imbibe.info/wp-content/uploads/2022/08/illu_3_ss.jpg)
![](https://imbibe.info/wp-content/uploads/2022/08/illu_4_ss.jpg)
![](https://imbibe.info/wp-content/uploads/2022/08/posters_ss.jpg)
![](https://imbibe.info/wp-content/uploads/2022/08/banner1_ss.jpg)
![](https://imbibe.info/wp-content/uploads/2022/08/VSS_ss.jpg)
![](https://imbibe.info/wp-content/uploads/2022/08/VSS_illu_ss.jpg)
![](https://imbibe.info/wp-content/uploads/2022/08/billboardsprimary.jpg)