Laurel Island Development

An Upscale, Experiential Mixed-use Community

Lorelei represented not only one of the most anticipated developments in Charleston’s history, but also the last and only premier waterfront parcel on Historic Charleston’s beloved and coveted Peninsula. At over 170 acres with spectacular waterfront and bridge views, this was envisioned as a charming “city” wrapped within another glorious city. 

The logo and visual identity system captures this property’s unique vibe of urban energy with a laid-back flow, old and new, modernity and tradition; and the romance of waterfront living.


Stakeholder Interviews and Site Visits

Brand Strategy

Development of Brand Position and Messaging

Logo and Visual Identity System

Print Collateral

Leasing Marketing Support