Pennant Park | Rubenstein
ACCESS TO IT ALL
Interstate North Office Park was a tired, old class-B offering in a class-A saturated location with no significant marks on its reputation. The building of the exciting new Atlanta Braves baseball stadium and mixed-use development right next door was the impetus for our client Rubenstein Partners to refurbish, reposition and rebrand the property to capitalize on this opportunity. And that is just what Imbibe helped do.
SCOPE OF WORK:
Original Research Including Stakeholder InterviewsÂ
Brand Strategy
Development of Brand Position, Brand Story, and MessagingÂ
Naming and Sub-brand NamingÂ
Logo and Visual Identity System Development
THE WORK
