CITY VIBE. NEIGHBORHOOD CHARM.
Sandy Springs | City of Sandy Springs | Visit Sandy Springs
URBAN ENERGY + A LAID-BACK LIFESTYLE
The newly incorporated City of Sandy Springs, located just outside burgeoning Atlanta saw the need to raise its profile and create a distinct sense of place. The objective of the branding exercise was for the city to be able attract/recruit new people and business, while reflecting the community’s pride. The new Sandy Springs logo uses organic elements to form a dynamic S monogram and is a modernization of the existing logo that better exemplifies the energy and growth of this rising city.
SCOPE OF WORK:
Research (Stakeholder Interviews and Site Visits)
Development of Brand Position and Messaging
Logo and Visual Identity System Development
Social Marketing Templates