BUILDING UP COMMUNITIES

THE DELIBERATE DEVELOPER

The Leaven Group is The Deliberate Developer—more diligent, intentional, and thoughtful than most, rooted in place and long-term investment in properties that benefit communities and build legacies. They came to us with the goal of being a catalyst for transformation for the better—to lift up, deliberately, with preparation and calculated foresight. And their hope to see community, the people within it, and the built world that supports it rise, to become more than it was. The logo we developed for them is built symbolically from their brand pillars of integrity, aspiration, connection, and transformation.

theleavengroup.com

SCOPE OF WORK:

Research

Brand Strategy

Naming

Development of Brand Position and Messaging

Logo and Visual Identity System Development

Website Development

 

THE WORK
The Leaven Group logo was built from the individual elements of the brand pillars.