RAISE YOUR FLAG

ACCESS TO IT ALL

Interstate North Office Park was a tired, old class-B offering in a class-A saturated location with no significant marks on its reputation. The building of the exciting new Atlanta Braves baseball stadium and mixed-use development right next door was the impetus for our client Rubenstein Partners to refurbish, reposition and rebrand the property to capitalize on this opportunity. And that is just what Imbibe helped do.

SCOPE OF WORK:

Original Research Including Stakeholder Interviews 

Brand Strategy

Development of Brand Position, Brand Story, and Messaging 

Naming and Sub-brand Naming 

Logo and Visual Identity System Development

THE WORK