CITY VIBE. NEIGHBORHOOD CHARM.

URBAN ENERGY + A LAID-BACK LIFESTYLE

The newly incorporated City of Sandy Springs, located just outside burgeoning Atlanta saw the need to raise its profile and create a distinct sense of place. The objective of the branding exercise was for the city to be able attract/recruit new people and business, while reflecting the community’s pride. The new Sandy Springs logo uses organic elements to form a dynamic S monogram and is a modernization of the existing logo that better exemplifies the energy and growth of this rising city.

SCOPE OF WORK:

Research (Stakeholder Interviews and Site Visits)

Brand Strategy

Development of Brand Position and Messaging

Logo and Visual Identity System Development

Print Collateral

Social Marketing Templates

Tradeshow Materials

 

THE WORK