THE ART OF MODERN LIFE
Colony Square | North American Properties
COLONY SQUARE REIMAGINED
Originally breaking ground in 1968, Colony Square was a novel idea for its time — a mix of office, residential, retail and hotel, all in one spot, on 12 acres in Midtown Atlanta. Over time the icon’s prominence was overshadowed by newer, shinier developments around it. Our client, North American Properties, seeing a diamond in the rough in this modernist architectural gem, acquired it with the intent to not just restore its lost glory, but to transform the property into a sophisticated business, residential, and cultural hotspot.
The brand design for this project drew inspiration from the property’s architectural pedigree and from its location at the heart of Atlanta’s business and cultural districts.
SCOPE OF WORK:
Research (Stakeholder interviews and site visits)
Development of Brand Position and Messaging
Logo and Visual Identity System Development
Art Direction of Location Photography
Leasing Marketing Support
Website Design and Development
Digital Experience Design (AR/VR)
Marketing Center Interior Design and Execution