Envoy | Woodfield Development
GEORGIA’S MOST STRATEGIC ADDRESS
Positioned on Embassy Row in Sandy Springs, Envoy offers residents a rare combination of access and retreat. Just steps from GA-400, MARTA, and the Perimeter Business and Retail District, the community puts Atlanta’s energy within easy reach while maintaining a sense of privacy and sanctuary.
The brand draws inspiration from Envoy’s diplomatic address and the idea of a private consulate for modern living. An asterism, a rare typographic mark historically used to signal pauses or transitions, became the foundation of the identity. Its three stars reflect the community’s role as a refined refuge from the city’s bustle while symbolizing guidance, connection, and diplomacy. Refined typography, a warm sophisticated palette, and graphic elements inspired by the Embassy Row concept extend that idea across the brand, creating an identity that feels elevated, distinctive, and quietly confident.
SCOPE OF WORK:
Brand Strategy, Positioning and Messaging
Logo and Visual Identity System
Brand Guidelines
Print Collateral System
Leasing Collateral
Floorplan Templates
Social Media Templates
Environmental Graphics
Website Design
THE WORK
