Fenton | Columbia Development
ALIVE WITH POSSIBILITY
With its natural beauty, proximity to both sand and mountains, and connection to academia and tech companies, Cary, North Carolina, had a lot going on. But what it didn’t have was a focal point—that one “place” that defines the town as the place. Fenton, a new and vibrant mixed-use development will give Cary its epicenter and gathering point. An urban oasis for the young and young-at-heart to work, live, and celebrate, Fenton will become Cary’s place to recharge the soul and discover defining experiences.
The brand design elements for Fenton draw inspiration from this region’s Celtic heritage but are expressed in a sophisticated, modern way.
SCOPE OF WORK:
Stakeholder Interviews and Site Visits
Brand Strategy and Messaging
Naming
Logo and Visual Identity System Development
Leasing Marketing Support
Website Design and Development
Exhibit Design
Digital Experience Design (AR)
THE WORK
