THE BEST OF JERSEY
Riverton | North American Properties
IN THE HEART OF JERSEY
Just outside New York City’s grasp, Riverton is a 400+ acre development along three uninterrupted miles of the Raritan River coastline. With an infusion of exciting retail, restaurants, residences and workspace, it will become a place to experience the best of New Jersey. Where land meets water. Where small-town quaint meets shore-town casual. A mini-metropolis meets mega-town square with spectacular riverside views.
The logo is inspired by flags representing both the civic and maritime aspects of this project. The visual identity system embodies the coming together of the many elements of this place and the richness that is found in the middle.
SCOPE OF WORK:
Research (Stakeholder Interviews and Site Visits)
Development of Brand Position and Messaging
Logo and Visual Identity System Development
Leasing Marketing Support
Social Marketing Templates