Retail Lab | Colony Square
DIGITAL REALITIES IN COMMERCIAL REAL ESTATE
Ron Pfohl was a remarkable man in many respects and as a client, he was one of the most enjoyable and passionate clients we’ve ever had the opportunity to work with at Imbibe.
“The Lab” was an innovative retail concept he conceived and that we worked with him to bring to life.
Broadly, The Lab was intended to provide a lightweight footprint for products that were only available online and/or did not yet have a dedicated retail presence of consequence. Landlords could utilize the lab to provide flexible leasing situations that lesser established brands may not yet have access to. Additionally, the modular aspects of The Lab enables retailers to grow within until it was time to move into their own dedicated space.
Finally, The Lab provided a shared POS and a host of other technologies to make the experience interesting and enjoyable for shoppers while also being easy to manage for small, growth stage retailers.
TOOLS WE CREATE:
Interactive Leasing App
VR Experience
AR Experience
Virtual reality implementation via HTC Vive
